Introducing twentyeightc: A new creative agency crafting with purpose

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January 16, 2025

Introducing twentyeightc: a new creative agency crafting with purpose

 

A new healthcare-focused creative agency, twentyeightc, has launched as the creative partner to the established customer engagement and Veeva optimisation agency twentyeightb. Founded by Zsofia Kopetka, Nicky King, Chessa Williams, and James Harper, twentyeightc complements the sales engagement expertise of twentyeightb, delivering purpose-driven, results-focused creative solutions for the pharmaceutical sector. The co-founders bring a wealth of industry experience to this venture. Kopetka and King, who previously co-founded ARK Agency (acquired by OPEN Health in 2021), alongside award-winning Executive Creative Director, Chessa Williams, now lead twentyeightc with a vision to provide clients with creative solutions that deliver impact. 

“At twentyeightc, we craft with purpose” said Zsofia Kopetka. “Unlike traditional creative agencies that chase the ‘big idea’ without considering how it translates into the real world, or specialist agencies that focus solely on execution, we bridge the gap. We design campaigns and materials with practical application and effectiveness in mind.” 

Nicky King echoed this approach, stating: “Too often, pharmaceutical companies see resources squandered on creative ideas that don’t serve a clear purpose. Our goal is simple: minimise creative wastage and maximise impact. This means campaigns that actually get used—by reps, local markets, or other stakeholders—saving clients time, budget, and unnecessary stress.” 

“The hours that teams have put into creating beautiful projects that don’t get to see the light of day is something that simply doesn’t make sense. We are all excited to challenge the industry norms for the better.” says Chessa Williams. 

James Harper highlighted the unique value proposition of twentyeightc: “This is a game-changer for our clients. For years, we have seen content go unused and opportunities missed, so I am really excited that we now have a partnership capable of delivering fully integrated, purposeful, end-to-end solutions. twentyeightc eliminates the silos that get in the way of customer engagement excellence ensuring campaigns get used and deliver on their full potential.”

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